How does advertising help in marketing?

Advertising helps in introducing your new product or service to the market. It also increases visibility of your product and influences the purchase decision of customers. It is the most important aspect of marketing that helps you reach out to the right customers, promote your product or service, increase sales and gain advantage over competitors.

Does advertising help in creating a company’s image?

Advertising brings brand awareness through creative methods that will eventually build the reputation of the company. A positive image of the company helps in connecting with customers and influence sales, which is vital to business success. As the first impression is said to be the lasting impression, an effective advertising that builds a good brand image brings credibility.

Can advertising Assist in business?

Advertising connects with potential customers using creative ad films, powerful designs and videos that engage the customer and further influence his purchase decision. The most effective ways of advertising include ad films on TV channels, digital channels, print, hoardings, kiosks, radio and interactive application technology such as Augmented Reality and Virtual Reality that gives a real time experience to customers.

What does an advertising agency do?

An advertising agency creates and plans advertisements for products or services. Their functions are focussed on client servicing, media planning and buying, creatives and account planning. An advertising agency is engaged by companies to create effective ad films, campaigns to reach the right audience.

How does advertising help in brand building?

Brand building is.the process of generating awareness about a product or service through effective advertising. Advertising helps in enhancing this process through innovative strategies that create a strong bond between the brand and the customer.

How do advertising agencies work?

Basically advertising agencies work closely with clients by gathering the brief on their requirements regarding advertisement copy, campaign, target audience and ad placement. The agency also executes marketing strategies to create brand awareness and promotion. Traditional advertising agencies use media forms such as radio, TV commercials and newspapers. Though digital agencies are familiar with traditional media, their prime focus is on the digital sphere including social media marketing.

How does advertising help in promoting products and services?

Advertising helps in drawing the attention of customers, increasing your brand awareness, bringing revenue and also expanding your business. Business always benefits from advertising. Advertising informs, educates the customer about the product or service through media such as print, radio, TV and various other digital channels. It creates a sense of familiarity and trust about your brand among customers.

How to choose the best advertising agency?

The best way to know about an advertising agency is to visit their website and check their portfolio. You will get an idea on their past work. The opportunities that the agency offers is more important than the size of the agency.

Advertising Blog | Branding Tips - Scintilla Kreations

The key objectives of Advertising

by Scintilla Kreations|30 August 202227 May 2023|Branding

The key objectives of Advertising Advertising creates awareness about a product or service and promotes it to the public. It is a marketing communication to inform and persuade people to buy a product or use a service. There are different types of advertising such as print advertising, television commercials, hoardings...

Why is advertising important for business?

by Scintilla Kreations|06 May 202211 May 2022|Branding

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by Scintilla Kreations|08 January 202227 May 2023|Branding

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by Scintilla Kreations|08 January 202228 April 2022|Branding

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by Scintilla Kreations|17 May 202128 April 2022|Technology

Technology Trends in Museums The future of museums is all set to be a lot more engaging and interactive with Augmented Reality development gaining prominence. Visiting these places is not just about glancing at the artefacts but also about an experience that makes the visit more memorable. Augmented Reality development...

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AR,VR, MR – The New Realities

by Scintilla Kreations|06 June 202028 April 2022|Uncategorized

AR/VR/MR - Blending the Digital With the Physical World Remember Pokemon GO launched in 2016, which got people glued to their phones and walking rapidly around streets? Well, the remarkable technology called Augmented Reality (AR) has come a long way since then. A similar game called Harry Potter: Wizards Unite...

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by Scintilla Kreations|06 June 202028 April 2022|Uncategorized

Logo: The Identity and its Impact When you drive on the highway and from a distance, you see two golden arches intersecting, you know the fast food eatery is round the corner. A swoosh makes you instantly think of sneakers. A stylised mermaid reminds you of coffee. You immediately...

What Exactly is Branding? Why it is so Important?

by Scintilla Kreations|30 May 202028 April 2022|Branding

Understanding Branding It’s all about Branding. You must have heard it several times. Brand is what makes a successful business.Have you ever wondered as to how to actively shape your brand to make a strong impact on your business? Let us first understand the term ‘’Branding’’. What Exactly is...