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what is branding
What exactly is Branding? Why it is so important?
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Understanding Branding   It’s all about Branding. You must have heard it several times. Brand is what makes a successful business.Have you ever wondered as to how to actively shape your brand to make a strong impact on your business? Let us first understand the term ‘’Branding’’. What exactly is...
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Logo: The identity and its impact
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Logo: The identity and its impact   When you drive on the highway and from a distance, you see two golden arches intersecting, you know the fast food eatery is round the corner. A swoosh makes you instantly think of sneakers. A stylised mermaid reminds you of coffee. You immediately...
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Blending the digital with the physical world
AR,VR, MR – The new realities
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AR/VR/MR - Blending the digital with the physical world   Remember Pokemon GO launched in 2016, which got people glued to their phones and walking rapidly around streets? Well, the remarkable technology called Augmented Reality (AR) has come a long way since then. A similar game called Harry Potter: Wizards...
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