The key objectives of Advertising
The key objectives of Advertising Advertising creates awareness about a product or service and promotes it to the public. It is a marketing communication to inform and persuade people to buy a product or use a service. There are different types of advertising such as print advertising, television commercials, hoardings...Continue Reading
Why is advertising important for business?
Why is advertising important for business? Advertising is all about promoting a new or existing product by reaching out to the right target audience at the right time and also expanding to new markets and strengthening the brand presence. Nowadays, marketing has gained so much significance that promotion activities start...Continue Reading
Corporate Video-key Factors
What are the key Factors of a Corporate Video Corporate films are produced by any business or organisation to raise awareness and promote the brand. These videos serve as corporate identity design for different purposes ranging from introduction to clients and customers to investor presentation and business events. Why Should...Continue Reading
How VR 360° Video can benefit your business
How VR 360° Video can benefit your business The increase in the number of businesses going online has led to the popularity of 360-degree video. The advancement in technology and scope for innovative videos on YouTube have made 360-degree video making effective for businesses especially tourism, hospitality, retail and real...Continue Reading
Why is Ad Film Making Important for Brands?
Why is Ad Film Making Important for Brands? From the first Indian TV commercial on Gwalior suiting aired in 1978, film advertising has come a long way. From the early days of catchy jingles on the TV to the present times of non-skippable ads in the dynamic digital space, ad...Continue Reading
Technology Trends in Museums
Technology Trends in Museums The future of museums is all set to be a lot more engaging and interactive with Augmented Reality development gaining prominence. Visiting these places is not just about glancing at the artefacts but also about an experience that makes the visit more memorable. Augmented Reality development...Continue Reading
AR,VR, MR – The New Realities
AR/VR/MR - Blending the Digital With the Physical World Remember Pokemon GO launched in 2016, which got people glued to their phones and walking rapidly around streets? Well, the remarkable technology called Augmented Reality (AR) has come a long way since then. A similar game called Harry Potter: Wizards Unite...Continue Reading
Logo: The Identity and its Impact
Logo: The Identity and its Impact When you drive on the highway and from a distance, you see two golden arches intersecting, you know the fast food eatery is round the corner. A swoosh makes you instantly think of sneakers. A stylised mermaid reminds you of coffee. You immediately...Continue Reading
What Exactly is Branding? Why it is so Important?
Understanding Branding It’s all about Branding. You must have heard it several times. Brand is what makes a successful business.Have you ever wondered as to how to actively shape your brand to make a strong impact on your business? Let us first understand the term ‘’Branding’’. What Exactly is...Continue Reading