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The key objectives of Advertising Advertising creates awareness about a product or service and promotes it to the public. It is a marketing communication to inform and persuade people to buy a product or use a service. There are different types of advertising such as print advertising, television commercials, hoardings...

Why is advertising important for business? Advertising is all about promoting a new or existing product by reaching out to the right target audience at the right time and also expanding to new markets and strengthening the brand presence. Nowadays, marketing has gained so much significance that promotion activities start...

What are the key Factors of a Corporate Video Corporate films are produced by any business or organisation to raise awareness and promote the brand. These videos serve as corporate identity design for different purposes ranging from introduction to clients and customers to investor presentation and business events. Why Should...

How VR 360° Video can benefit your business The increase in the number of businesses going online has led to the popularity of 360-degree video. The advancement in technology and scope for innovative videos on YouTube have made 360-degree video making effective for businesses especially tourism, hospitality, retail and real...

Why is Ad Film Making Important for Brands? From the first Indian TV commercial on Gwalior suiting aired in 1978, film advertising has come a long way. From the early days of catchy jingles on the TV to the present times of non-skippable ads in the dynamic digital space, ad...

Understanding Branding   It’s all about Branding. You must have heard it several times. Brand is what makes a successful business.Have you ever wondered as to how to actively shape your brand to make a strong impact on your business? Let us first understand the term ‘’Branding’’. What Exactly is...