Question 1

How does advertising help in marketing?

Accepted Answer

Advertising helps in introducing your new product or service to the market. It also increases visibility of your product and influences the purchase decision of customers. It is the most important aspect of marketing that helps you reach out to the right customers, promote your product or service, increase sales and gain advantage over competitors.

Question 2

Does advertising help in creating a company’s image?

Accepted Answer

Advertising brings brand awareness through creative methods that will eventually build the reputation of the company. A positive image of the company helps in connecting with customers and influence sales, which is vital to business success. As the first impression is said to be the lasting impression, an effective advertising that builds a good brand image brings credibility.

Question 3

Can advertising Assist in business?

Accepted Answer

Advertising connects with potential customers using creative ad films, powerful designs and videos that engage the customer and further influence his purchase decision. The most effective ways of advertising include ad films on TV channels, digital channels, print, hoardings, kiosks, radio and interactive application technology such as Augmented Reality and Virtual Reality that gives a real time experience to customers.

Question 4

What does an advertising agency do?

Accepted Answer

An advertising agency creates and plans advertisements for products or services. Their functions are focussed on client servicing, media planning and buying, creatives and account planning. An advertising agency is engaged by companies to create effective ad films, campaigns to reach the right audience.

Question 5

How does advertising help in brand building?

Accepted Answer

Brand building is.the process of generating awareness about a product or service through effective advertising. Advertising helps in enhancing this process through innovative strategies that create a strong bond between the brand and the customer.

Question 6

How do advertising agencies work?

Accepted Answer

Basically advertising agencies work closely with clients by gathering the brief on their requirements regarding advertisement copy, campaign, target audience and ad placement. The agency also executes marketing strategies to create brand awareness and promotion. Traditional advertising agencies use media forms such as radio, TV commercials and newspapers. Though digital agencies are familiar with traditional media, their prime focus is on the digital sphere including social media marketing.

Question 7

How does advertising help in promoting products and services?

Accepted Answer

Advertising helps in drawing the attention of customers, increasing your brand awareness, bringing revenue and also expanding your business. Business always benefits from advertising. Advertising informs, educates the customer about the product or service through media such as print, radio, TV and various other digital channels. It creates a sense of familiarity and trust about your brand among customers.

Question 8

How to choose the best advertising agency?

Accepted Answer

The best way to know about an advertising agency is to visit their website and check their portfolio. You will get an idea on their past work. The opportunities that the agency offers is more important than the size of the agency.